A lady on holiday in the mountains

#Swimgood a sustainable travel campaign and responsible travel blog that will show you how to reduce your environmental impact whether your staycationing or travelling abroad

Man and woman jumping in the air on holiday


Since 2019 More Than Swim has promoted a campaign #SwimGood to encourage responsible travel.

I want to raise awareness of the choices that you can make when it comes to travelling in an environmentally friendly way.

Sustainable travel essentially means US ALL finding ways to travel at home or abroad that can be maintained long-term as well as short-term, without harming natural and cultural environments.

Let's minimise the negative impacts of travel, and where possible be of benefit the destination in question.

We all need to try to travel in a sustainable way, valuing the environment is essential and being aware of how tourism affects local people, businesses and native cultures.

Friends looking over the horizon on holiday

More Than Swim wants to raise awareness of the negative impacts on the environment that travelling can have.

Here are some tips on how we can travel in a more sustainable way…

Travel map and passoprt on a table


1. Look into the most sustainable form of transport.

Try to avoid flying unnecessarily or traveling by yourself. Instead look into the different options available and consider which will have the least environmental impact.

If travelling by car, try to travel as a group.

If travelling by yourself, taking public transport to minimise your environmental impact.

Where possible, take the train instead of flying as this is a more sustainable option. If you do have to fly, try to take a direct flight.

Taking off and landing causes the majority of a plane’s carbon emissions, so try to avoid stop-overs.


2. Travel sustainably once at your destination

To get around during your trip walk or cycle wherever possible. If where you need to get to is too far to walk or cycle, use public transport instead of taxis.


3. Be a slow traveller

Avoid flying unnecessarily, or even using public transport or driving unnecessarily. Move around less often and stay at your destination for longer to limit your carbon footprint.

 Beach and small wooden boat


The #SwimGood campaign aims to raise awareness of the problems caused by travel, as well as alternative options to encourage people to make eco-friendly choices when it comes to going abroad this summer.


The campaign invites others to share their travel photos with the #SwimGood hashtag to raise awareness but also share how YOU are choosing to travel sustainably at home or abroad. So please feel free to tag @morethanswim_ (on Instagram in your posts with #SwimGood (@morethanswim on fb!) I'd love to see and share your wonderful travel experiences.

 Woman in infinity pool on holiday

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.